Innovate. Communicate. Dominate.
2012 is HERE and is the perfect time for all businesses to take a long, hard look at what they accomplished in 2011 and make adjustments for 2012. Here are 6 New Year Resolutions that every small business needs to make for 2012 - 1. Engage on Twitter - Stop the broadcasting! Twitter is about [...] Read more »
Want to maximize your ability to grab and keep your readers’ attention in your business communications? Use active voice. I hear you groaning: “Kirsten, I hated grammar! It bored me in eighth grade. I don’t even remember it now…” Stick with me for a minute. Active and passive voice are actually pretty easy to distinguish. [...] Read more »
For my inaugural post at Parasol Creations, I wanted to follow up a bit on some of the topics Kimberly and I had the pleasure of discussing during the April 12th and April 19th editions of the Parasol Power Chat. While these days the resume submission process is often limited to a predetermined online form, [...] Read more »
Hosting your own internet radio show is cost-effective and easy to set up, thanks to sites like Blog Talk Radio, where — for an affordable monthly fee — you can reserve up to two hours a day of podcasting, seven days a week. But is hosting an internet radio program conducive to your business? [...] Read more »
From Technorati, a great guideline for small businesses seeking to maximize their returns by creating compelling copy. Of course, if you can find room for it in the budget, it’s best to hire a professional copywriter — and in fact, using the maxim “You get what you pay for” it’s preferable to taking the “Do [...] Read more »
Imagine walking into a room with a bullhorn: “MY NAME IS KIMBERLY. HIRE ME. I OWN PARASOL CREATIONS. HIRE ME. I LOVE TWITTER. HIRE ME. I CAN DO MARKETING FOR YOUR COMPANY. HIRE ME. I AM A SOCIAL MEDIA GURU. HIRE ME. READ MY WEBSITE. HIRE ME. LIKE ME ON FACEBOOK. HIRE ME. READ MY [...] Read more »
What is a Google Place Page anyway? The Google Place Page is the business listing that Google gives you to gather all of the information relevant to your business: links, photos and videos, reviews, maps, and more. There are even options now for recent status updates on the Place Page. These Place Pages appear prior [...] Read more »
Recently, one of my weekly #writestream twitter chats explored the topic of ghostwriting, with all of its inherent challenges and pleasures. One question that arose frequently involved the differences between ghostwriting and editing — and my feelings about these two distinctly different services. Since I am currently ghostwriting two unique novels in diametrically opposed genres [...] Read more »
Last year I wrote a post entitled Is Professionalism Passe in Cyberspace? after having taken some time to randomly observe the infinite stream of 140-character tweets that rush through twitter on a 24/7 basis. Ok, I’ll admit, it started out as a search mission for some people I’d known from the past (and boy, was it ever [...] Read more »
I originally had titled this – What do you mean you don’t have a corporate blog?! but then I thought a positive spin may be more effective; however, my thought process is still the same – I consider a blog to be mandatory for most businesses that I speak to. A Corporate Blog is one [...] Read more »
Parasol’s Prediction for small business in 2011 is that this will be a great year for the savvy entrepreneur that is taking advantage of the world wide web and optimizing their experiences as well as their customer’s experience. Here are a few of the trends we can see on the horizon that are ready and [...] Read more »
Unemployment is hovering close to 10% and does not seem to be abating. Competition is fierce in the employment market so what can you do to stand head and shoulders above the rest? How can you create a Personal Brand that will make a simple resume submission look weak in comparison? 1. Find Yourself and [...] Read more »
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