Innovate. Communicate. Dominate.
Website design and development are very important as you create a new website with the proper curb appeal and showcase for your product/service. Once you have a spiffy website, the next consideration becomes how are you going to show off your site and drive traffic? Driving traffic requires investments – either of time or money [...] Read more »
Today on Writestream, I discussed these eight points on the air and wanted to follow that up with a post right here on the blog for easy reference. To listen to the Writestream archive click here. 1. Plan A Marketing Budget – It’s almost counter-intuitive for a writer, but it’s also absolutely critical to set [...] Read more »
The cold winds of autumn are blowing, some places even have snow but the weather is not what online retailers and brands need to focus on – they need to be thinking about how to implement their Social Media Holiday Marketing Plan. And if they don’t have one, the elves better start working overtime to [...] Read more »
It’s no secret that all of us at Parasol Creations love Guy Kawasaki! We have read Art of the Start, Rules for Revolutionaries (and more!) and, most recently, Enchantment: The Art of Changing Hearts, Minds, and Actions and we loved the advice and perspective that Guy brings on business and marketing. When Parasol Creations Partner, [...] Read more »
Social Media Today has a fab preview of the Technorati 2011 State of the Blogosphere Report that will be coming out this fall. They have an exclusive podcast of the talk given by Technorati CEO Shani Higgins at the PR Summit in San Francisco earlier in August. These are statistics that bloggers, businesses and brands [...] Read more »
The growth of social networking continues and has grown by leaps and bounds since 2005, according to a Pew Internet Research Study. A few facts from the study that we really liked since, of course, social networking and participation in those sites is the foundation for social media marketing! Half of all U.S. adults now [...] Read more »
There are not too many weeks left for us to have all the summer fun possible before the kiddos are back to school. Engage Me Tweets is thrilled to be partnering with Nozin® to bring you a twitter party that keeps your summer travel happy and healthy, plus can be beneficial for Back to School! [...] Read more »
Are you stumped as to why Twitter is so popular? Wondering why anyone would even bother spending their time following other “tweeps”, let alone party with them on the social media platform? And what exactly is a Twitter Party anyway? Join Parasol Partners Kimberly Moore and Daria DiGiovanni for the Parasol Power Chat on Tuesday, [...] Read more »
Social Media is here to stay. Social Media and all the new lingo and tools are not going anywhere, in fact, look for growth over the next year as more and more businesses expand their marketing strategies and begin using social media more and more. Knowledge and use of multiple social media platforms is vital [...] Read more »
Today is a fun and casual catch up on social media news, tips and the cool happenings on the Parasol Creations Network! Catch up with Kimberly Moore and Beverly Pipes on the Parasol Power Chat on the Parasol Communications Network! Listen to the archive Share your good news and events so we can help you [...] Read more »
We set out onto the Web to gather some stats to see the state of small business and social media and we were very encouraged by what we found. Use of Social Media by small businesses is an increasingly upward trend as we hit the halfway point in 2011. Are you making full use of [...] Read more »
Parasol Creations loves to feature Women to Know and we have a very special Woman to Know scheduled for our Parasol Power Chat on Tuesday at 1230pm est! Please meet Annabella Forbes, Founder & Chief Chick of Bed & Fed, a social and budget-friendly network of hosts that offer guest rooms to savvy travelers in [...] Read more »
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