Innovate. Communicate. Dominate.
If you are a business with an E-Commerce website, then how your site presents to potential customers is a top priority. Customers choose online shopping for the ease and convenience so if features are difficult to navigate and your product search leaves them frustrated, your business has just lost money and a customer. Since your [...] Read more »
Managing expectations is a tricky business. As business owners, we create a business plan and move forward with the execution of the business plan. Inevitably, there will be areas of success and challenge. Having realistic expectations means that you can celebrate your successes and plan for more AND you can dissect your challenges and plan [...] Read more »
Website design and development are very important as you create a new website with the proper curb appeal and showcase for your product/service. Once you have a spiffy website, the next consideration becomes how are you going to show off your site and drive traffic? Driving traffic requires investments – either of time or money [...] Read more »
Today on Writestream, I discussed these eight points on the air and wanted to follow that up with a post right here on the blog for easy reference. To listen to the Writestream archive click here. 1. Plan A Marketing Budget – It’s almost counter-intuitive for a writer, but it’s also absolutely critical to set [...] Read more »
The cold winds of autumn are blowing, some places even have snow but the weather is not what online retailers and brands need to focus on – they need to be thinking about how to implement their Social Media Holiday Marketing Plan. And if they don’t have one, the elves better start working overtime to [...] Read more »
This week is Celebrate Chocolate week on The Hungry Goddess, including the launch of the new #HGEATS twitter chat which has a Celebrate Chocolate theme this week! Who doesn’t love chocolate? It is a food group at Parasol Creations and keeps the stress levels down! We want everyone having choco-gasms this week so we have [...] Read more »
Social Media Today has a fab preview of the Technorati 2011 State of the Blogosphere Report that will be coming out this fall. They have an exclusive podcast of the talk given by Technorati CEO Shani Higgins at the PR Summit in San Francisco earlier in August. These are statistics that bloggers, businesses and brands [...] Read more »
The growth of social networking continues and has grown by leaps and bounds since 2005, according to a Pew Internet Research Study. A few facts from the study that we really liked since, of course, social networking and participation in those sites is the foundation for social media marketing! Half of all U.S. adults now [...] Read more »
In our first installment about Guy Kawasaki’s new book Enchantment, Parasol Partner Beverly reflected upon his concept of Premortem — and how using this simple but powerful practice can save a company or business-owner from failure while greatly increasing the chances of success. Today I want to focus on Chapter 6: How To Overcome Resistance, [...] Read more »
Enchantment through a Premortum? What’s that all about? In an earlier post I wrote about meeting Guy Kawasaki at the SheCon 2011 event. Two of his books, The Art of the Start and Rules for the Revolutionaries had already been an important part of my my business library for years. So even before meeting him [...] Read more »
Social Media is here to stay. Social Media and all the new lingo and tools are not going anywhere, in fact, look for growth over the next year as more and more businesses expand their marketing strategies and begin using social media more and more. Knowledge and use of multiple social media platforms is vital [...] Read more »
We set out onto the Web to gather some stats to see the state of small business and social media and we were very encouraged by what we found. Use of Social Media by small businesses is an increasingly upward trend as we hit the halfway point in 2011. Are you making full use of [...] Read more »
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