Innovate. Communicate. Dominate.
If you are a business with an E-Commerce website, then how your site presents to potential customers is a top priority. Customers choose online shopping for the ease and convenience so if features are difficult to navigate and your product search leaves them frustrated, your business has just lost money and a customer. Since your [...] Read more »
Managing expectations is a tricky business. As business owners, we create a business plan and move forward with the execution of the business plan. Inevitably, there will be areas of success and challenge. Having realistic expectations means that you can celebrate your successes and plan for more AND you can dissect your challenges and plan [...] Read more »
Website design and development are very important as you create a new website with the proper curb appeal and showcase for your product/service. Once you have a spiffy website, the next consideration becomes how are you going to show off your site and drive traffic? Driving traffic requires investments – either of time or money [...] Read more »
2012 is HERE and is the perfect time for all businesses to take a long, hard look at what they accomplished in 2011 and make adjustments for 2012. Here are 6 New Year Resolutions that every small business needs to make for 2012 - 1. Engage on Twitter - Stop the broadcasting! Twitter is about [...] Read more »
We want to wish everyone a VERY Happy New Year! Cheers to a Great 2012! Read more »
From all of us at Parasol Creations, we wish you a VERY MERRY CHRISTMAS! Read more »
Today on Writestream, I discussed these eight points on the air and wanted to follow that up with a post right here on the blog for easy reference. To listen to the Writestream archive click here. 1. Plan A Marketing Budget – It’s almost counter-intuitive for a writer, but it’s also absolutely critical to set [...] Read more »
Do you have a website? Are you dialed into google analytics or another analytics program? Are your stats important to you and your business? If you answered yes to even one of those questions, then you need to listen in to the Parasol Power Chat on Tuesday November 1 at 1230pm eastern. We are going [...] Read more »
The cold winds of autumn are blowing, some places even have snow but the weather is not what online retailers and brands need to focus on – they need to be thinking about how to implement their Social Media Holiday Marketing Plan. And if they don’t have one, the elves better start working overtime to [...] Read more »
The Holidays are fast-approaching. Is your business ready? According to Fortune3Blog: In the 2011 holiday season, ecommerce sales are expected to grow about 12% in online retail. Although the economy is still very fragile and concerns over a second recession still loom, ecommerce has continuously shown positive growth. Small business owners in particular must hone [...] Read more »
Are you an Alpha Chick? Tune in to the Parasol Power Chat on Tuesday, October 18 at 12:30 p.m. to find out as Parasol founder Kimberly Moore welcomes Woman To Know Mal Duane — the original Alpha Chick — to the program. As I noted over at Wisdom Laughter Healing: Thanks to the blessings of [...] Read more »
This week is Celebrate Chocolate week on The Hungry Goddess, including the launch of the new #HGEATS twitter chat which has a Celebrate Chocolate theme this week! Who doesn’t love chocolate? It is a food group at Parasol Creations and keeps the stress levels down! We want everyone having choco-gasms this week so we have [...] Read more »
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