Innovate. Communicate. Dominate.
2012 is HERE and is the perfect time for all businesses to take a long, hard look at what they accomplished in 2011 and make adjustments for 2012. Here are 6 New Year Resolutions that every small business needs to make for 2012 - 1. Engage on Twitter - Stop the broadcasting! Twitter is about [...] Read more »
Today on Writestream, I discussed these eight points on the air and wanted to follow that up with a post right here on the blog for easy reference. To listen to the Writestream archive click here. 1. Plan A Marketing Budget – It’s almost counter-intuitive for a writer, but it’s also absolutely critical to set [...] Read more »
The cold winds of autumn are blowing, some places even have snow but the weather is not what online retailers and brands need to focus on – they need to be thinking about how to implement their Social Media Holiday Marketing Plan. And if they don’t have one, the elves better start working overtime to [...] Read more »
This might seem like an odd inclusion for a book that teaches business owners how to make potential customers and existing customers fall in love with your product or service, but as Guy explains on p. 173: Many people have embraced the techniques of enchantment, influence and persuasion. Unfortunately, they are not all good folks [...] Read more »
Are you an author torn between query letters and the temptation to self-publish? Confused by terms like print-on-demand? Intimidated by twitter, Facebook and other social media platforms? Do we have a broadcast for you! So put down the pen (or keyboard), pack a lunch and join author and Parasol partner Daria DiGiovanni for Parasol Power [...] Read more »
We love Guy Kawasaki here at Parasol Creations! We love his books, his insights, his tweets and he has a super cute smile (can we say that??). So it was with no small amount of GREEN envy that we all waited to hear about the keynote speech at #SHECON from Beverly, the one Parasol Partner [...] Read more »
Like it or not, we live in a fast-moving culture. If you don’t grab your audience firmly and fast, they’ll slip right through your fingers. One common pitfall in marketing of a business message, product, or service…? Unorganized and/or long-winded information. If you can’t keep someone’s attention while you’re talking to them or get them [...] Read more »
For my inaugural post at Parasol Creations, I wanted to follow up a bit on some of the topics Kimberly and I had the pleasure of discussing during the April 12th and April 19th editions of the Parasol Power Chat. While these days the resume submission process is often limited to a predetermined online form, [...] Read more »
Well since I last brought you the story involving baseball, beer and twitter, I suppose it’s only fitting that I follow up with this piece from Goal.com’s Christopher Savino on the effect social media has had on Major League Soccer: Social media is an invaluable resource that businesses are better utilizing to connect with fans [...] Read more »
Today I had the pleasure of being Lydia Aswolf’s guest on her excellent BTR program, Lydia’s Literary Lowdown. She was a gracious host who allowed me to share the services offered by Parasol Creations, as well as my thoughts on ghostwriting, editing and publishing in the age of new media. We also discussed my first [...] Read more »
Now some of you may think that I am gratuitously using Old Spice Guy for his looks and draw to increase traffic to this site. You would be correct but since I can talk about Old Spice and their marketing campaign, it IS relevant and I get to look at Old Spice Guy’s abs for [...] Read more »
Parasol’s Prediction for small business in 2011 is that this will be a great year for the savvy entrepreneur that is taking advantage of the world wide web and optimizing their experiences as well as their customer’s experience. Here are a few of the trends we can see on the horizon that are ready and [...] Read more »
communicate: *Like* Us Connect with Us RSS Tweet Us! Subscribe to my YouTube Channel