Budget-Friendly Ways to Drive Traffic to Your Website

social-media-content-strategy-225_0

Website design and development are very important as you create a new website with the proper curb appeal and showcase for your product/service.  Once you have a spiffy website, the next consideration becomes how are you going to show off your site and drive traffic? Driving traffic requires investments – either of time or money [...] Read more »

Parasol Power Chat on Compelling Content, Landing Pages and Websites

CareerPeople

Join Parasol partners Beverly Pipes and Daria DiGiovanni for the Parasol Power Chat on Blog Talk Radio this coming Tuesday, August 2 at 12:30 p.m. Eastern as they share their expertise in creating compelling content, landing pages and websites. Incorporating their real-life experiences with clients and their own business projects, Bev and Daria will share [...] Read more »

Seven Common Online Copywriting Mistakes

copywriting

From Technorati, a great guideline for small businesses seeking to maximize their returns by creating compelling copy. Of course, if you can find room for it in the budget, it’s best to hire a professional copywriter — and in fact, using the maxim “You get what you pay for” it’s preferable to taking the “Do [...] Read more »

Ghostwriting vs. Editing

Recently, one of my weekly #writestream twitter chats explored the topic of ghostwriting, with all of its inherent challenges and pleasures. One question that arose frequently involved the differences between ghostwriting and editing — and my feelings about these two distinctly different services. Since I am currently ghostwriting two unique novels in diametrically opposed genres [...] Read more »