Innovate. Communicate. Dominate.
Join us on the Parasol Power Chat Tuesday, September 20 at 12:30 p.m. when we welcome Karen E. Pfeffer, Co-Founder of Fire Power Seminars to the program: Born and raised in Venezuela until the age of 15 by a father from Kansas and a mother from Puerto Rico, Karen E. Pfeffer has a unique cultural [...] Read more »
Myra Goldick, president of Living Through Art, Inc. is our special guest on Parasol Power Chat on Tuesday, August 16 th 12:30pm Eastern. She is an inspirational speaker, author, storyteller, professional artist — and above all a survivor. Wow, I’m inspired and intrigued already! Join us as Myra shares her journey from survivor to successful [...] Read more »
Parasol Power Chat is thrilled to welcome Lara Kulpa – Lara is a dynamic online strategy consultant and we had a blast working with her on a Tassimo project. Lara is a fantastic resource for brand management, community management and blogging, plus she has a great sense of humor! Kimberly Moore is the host this [...] Read more »
Awhile back, I wrote post entitled On The Air: Ten Tips on How To Be a Good Talk Show Host, but it recently occurred to me that it is equally important for guests to hone their skills in order to make the best presentation possible. After all you’ve been invited on the radio, so you [...] Read more »
We love Guy Kawasaki here at Parasol Creations! We love his books, his insights, his tweets and he has a super cute smile (can we say that??). So it was with no small amount of GREEN envy that we all waited to hear about the keynote speech at #SHECON from Beverly, the one Parasol Partner [...] Read more »
Like it or not, we live in a fast-moving culture. If you don’t grab your audience firmly and fast, they’ll slip right through your fingers. One common pitfall in marketing of a business message, product, or service…? Unorganized and/or long-winded information. If you can’t keep someone’s attention while you’re talking to them or get them [...] Read more »
This week’s Parasol Power Chat is focusing on optimizing your cross channel marketing and communications for your business. Join Beverly Pipes and Kimberly Moore as they discuss the various options available to businesses and how to know which channels are most viable for you. Pack a lunch or order your favorite takeout and tune in [...] Read more »
Adjectives and adverbs are both handy parts of speech. They add flavor and spice to the message you want to convey. When used properly, they also make your communications believable; hence my image of Honest Abe today! Let’s take an advertising example, something aimed at customers: Food Art doesn’t just cater. We offer delectable menu [...] Read more »
Want to maximize your ability to grab and keep your readers’ attention in your business communications? Use active voice. I hear you groaning: “Kirsten, I hated grammar! It bored me in eighth grade. I don’t even remember it now…” Stick with me for a minute. Active and passive voice are actually pretty easy to distinguish. [...] Read more »
Financial Literacy and Financial Capability are big buzz terms, especially with the economic times that the USA has been experiencing in the past two years. FinLitTV® is bringing the Financial Literacy conversation to twitter with a twitter chat starting on April 27 and then continuing every Wednesday at 1pm on the twitter hashtag #FinLitChat. Parasol [...] Read more »
So admits writer Jonathan Morrow at Copyblogger, who has a few words of wisdom for wordsmiths everywhere who love to write but hate being broke. Check out 5 Crippling Beliefs That Keep Writers Penniless and Mired in Mediocrity: Crippling Belief #1: It’s all about you The most heinous lie to ever infect the mind of [...] Read more »
Is your business in Hire Mode? Are you seeking new employees? Social Media is a powerful tool for businesses, recruiters and human resources professionals to find new employees. As noted in the Parasol Creations post, 10 Ways to Find a Job via Social Media, savvy businesses and professionals are already using Social Media to source [...] Read more »
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