Innovate. Communicate. Dominate.
Managing expectations is a tricky business. As business owners, we create a business plan and move forward with the execution of the business plan. Inevitably, there will be areas of success and challenge. Having realistic expectations means that you can celebrate your successes and plan for more AND you can dissect your challenges and plan [...] Read more »
2012 is HERE and is the perfect time for all businesses to take a long, hard look at what they accomplished in 2011 and make adjustments for 2012. Here are 6 New Year Resolutions that every small business needs to make for 2012 - 1. Engage on Twitter - Stop the broadcasting! Twitter is about [...] Read more »
The cold winds of autumn are blowing, some places even have snow but the weather is not what online retailers and brands need to focus on – they need to be thinking about how to implement their Social Media Holiday Marketing Plan. And if they don’t have one, the elves better start working overtime to [...] Read more »
The Holidays are fast-approaching. Is your business ready? According to Fortune3Blog: In the 2011 holiday season, ecommerce sales are expected to grow about 12% in online retail. Although the economy is still very fragile and concerns over a second recession still loom, ecommerce has continuously shown positive growth. Small business owners in particular must hone [...] Read more »
It’s no secret that all of us at Parasol Creations love Guy Kawasaki! We have read Art of the Start, Rules for Revolutionaries (and more!) and, most recently, Enchantment: The Art of Changing Hearts, Minds, and Actions and we loved the advice and perspective that Guy brings on business and marketing. When Parasol Creations Partner, [...] Read more »
Social Media Today has a fab preview of the Technorati 2011 State of the Blogosphere Report that will be coming out this fall. They have an exclusive podcast of the talk given by Technorati CEO Shani Higgins at the PR Summit in San Francisco earlier in August. These are statistics that bloggers, businesses and brands [...] Read more »
This might seem like an odd inclusion for a book that teaches business owners how to make potential customers and existing customers fall in love with your product or service, but as Guy explains on p. 173: Many people have embraced the techniques of enchantment, influence and persuasion. Unfortunately, they are not all good folks [...] Read more »
Join us Tuesday, Aug 23 at 12:30pm est for the Parasol Power Chat! Our special guest this week is Ed Lamont, a leader in Sales Training and the author of STREET SMART SELLING: The Belief’s, Strategies, and Management Ideas of Successful Insurance Professionals! Ed has proven sales training skills and professional sales strategies that have [...] Read more »
In our first installment about Guy Kawasaki’s new book Enchantment, Parasol Partner Beverly reflected upon his concept of Premortem — and how using this simple but powerful practice can save a company or business-owner from failure while greatly increasing the chances of success. Today I want to focus on Chapter 6: How To Overcome Resistance, [...] Read more »
Enchantment through a Premortum? What’s that all about? In an earlier post I wrote about meeting Guy Kawasaki at the SheCon 2011 event. Two of his books, The Art of the Start and Rules for the Revolutionaries had already been an important part of my my business library for years. So even before meeting him [...] Read more »
Join Parasol partners Beverly Pipes and Daria DiGiovanni for the Parasol Power Chat on Blog Talk Radio this coming Tuesday, August 2 at 12:30 p.m. Eastern as they share their expertise in creating compelling content, landing pages and websites. Incorporating their real-life experiences with clients and their own business projects, Bev and Daria will share [...] Read more »
There are not too many weeks left for us to have all the summer fun possible before the kiddos are back to school. Engage Me Tweets is thrilled to be partnering with Nozin® to bring you a twitter party that keeps your summer travel happy and healthy, plus can be beneficial for Back to School! [...] Read more »
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