Innovate. Communicate. Dominate.
Managing expectations is a tricky business. As business owners, we create a business plan and move forward with the execution of the business plan. Inevitably, there will be areas of success and challenge. Having realistic expectations means that you can celebrate your successes and plan for more AND you can dissect your challenges and plan [...] Read more »
Today on Writestream, I discussed these eight points on the air and wanted to follow that up with a post right here on the blog for easy reference. To listen to the Writestream archive click here. 1. Plan A Marketing Budget – It’s almost counter-intuitive for a writer, but it’s also absolutely critical to set [...] Read more »
Social Media Today has a fab preview of the Technorati 2011 State of the Blogosphere Report that will be coming out this fall. They have an exclusive podcast of the talk given by Technorati CEO Shani Higgins at the PR Summit in San Francisco earlier in August. These are statistics that bloggers, businesses and brands [...] Read more »
There are not too many weeks left for us to have all the summer fun possible before the kiddos are back to school. Engage Me Tweets is thrilled to be partnering with Nozin® to bring you a twitter party that keeps your summer travel happy and healthy, plus can be beneficial for Back to School! [...] Read more »
Parasol Power Chat is thrilled to welcome Lara Kulpa – Lara is a dynamic online strategy consultant and we had a blast working with her on a Tassimo project. Lara is a fantastic resource for brand management, community management and blogging, plus she has a great sense of humor! Kimberly Moore is the host this [...] Read more »
We love Guy Kawasaki here at Parasol Creations! We love his books, his insights, his tweets and he has a super cute smile (can we say that??). So it was with no small amount of GREEN envy that we all waited to hear about the keynote speech at #SHECON from Beverly, the one Parasol Partner [...] Read more »
Bev, our Administrative Director, is having a blast at SHECON in Miami this weekend. The New Media Conference started Friday morning with a keynote speech by Guy Kawasaki (AWESOME! per Bev) and Bev spent the day connecting with bloggers and companies that were attending SHECON. Since we are all coffee addicts at Parasol Creations, it [...] Read more »
The job market is more competitive than ever and savvy job searchers are using every tool at their fingertips to connect with employers (note – we said connect not stalk – nobody likes a stalker) and network in their industry of choice. Networking – in person and via social media – is one of the [...] Read more »
Web Site Design & Development “Simplicity is the ultimate sophistication.” Leonardo DaVinci Pack your lunch, order in, do what you have to do but you don’t want to miss the Parasol Power Chat this Tuesday! Parasol Creations Partner and WordPress Diva, Kimberly Moore is joined by Perry Yeldham and Bob Alba of 21thirteen Design to [...] Read more »
Tweeting for clients is a big responsibility – Social Media Agencies must make sure to stay on message and “be the brand”. If you have to think twice about sending a tweet, chances are that you should not send it from your client’s account. Ensuring that you have the proper twitter client is also important [...] Read more »
They perch on the periphery of the Twitterverse, necks craning, waiting for the opportunity and then descend en masse on the hashtag that is calling out to them like fresh roadkill …. Giveaways! Free! Win a Prize! RT to Win! Follow to Win! These tags are the siren songs to the Twitter Vultures and that [...] Read more »
Now some of you may think that I am gratuitously using Old Spice Guy for his looks and draw to increase traffic to this site. You would be correct but since I can talk about Old Spice and their marketing campaign, it IS relevant and I get to look at Old Spice Guy’s abs for [...] Read more »
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