If you are a business with an E-Commerce website, then how your site presents to potential customers is a top priority. Customers choose online shopping for the ease and convenience so if features are difficult to navigate and your product search leaves them frustrated, your business has just lost money and a customer.
Since your website directly impacts your sales with E-Commerce and since the holiday marketing season is upon us … like now … we chose some features that you can assess and fix for your holiday shoppers.
1. Easy to Navigate – search boxes should be plentiful and there should be opportunities to search for a keyword or via a category or within a category. When the customer lands on your main page, is the process clear and logical for searching items? Think like your average customer and go through the site like they would.
2. Forget Fancy – Highlight the Products – keep the focus of your site on the products without too many distractions. Display your brand prominently but really, the customers are there to buy – LET THEM!
3. Accurate Description and Photos of Products – providing an accurate description AND photos of the product gives customers the information that they need to purchase the item. It also cuts down on the amount of returns.
4. Feature Popular Products – let your customers know what products are popular and featured. Rotate products through this area frequently to tantalize customers and increase impulse buys.
5. Offer Related Products – related products are important to targeting customer’s interests. Offering links and photos of related products and/or “customers also bought” can increase sales and certainly will increase customer engagement and time on the site.
6. Make Checkout EASY – keep your checkout process as easy as possible. If there are too many steps to making the purchase, customers will simply abandon the shopping cart with items in them. Shopping carts should have a feature that allows the customer to see the contents on their cart easily before proceeding to buying. If you don’t have an abandoned cart program – you need one.
