The Holidays are fast-approaching. Is your business ready?
According to Fortune3Blog:
In the 2011 holiday season, ecommerce sales are expected to grow about 12% in online retail. Although the economy is still very fragile and concerns over a second recession still loom, ecommerce has continuously shown positive growth.
Small business owners in particular must hone their social media skills and get to the top of their game, or hire a reputable company to manage this critically important marketing function, given this latest news from the Wall Street Journal:
Retailers tend to generate the bulk of their annual revenue during the fourth quarter, and industry experts forecast another disappointing Christmas ahead. That’s especially troublesome for small merchants since their businesses rely on holiday sales even more than large ones, which are often better able to absorb steep markdowns.
Bah humbug you say to Twitter, Facebook and other social media platforms?
Don’t be a Scrooge — if you’re confused about why social media is vital for your business success and how to use it effectively, join the Parasol Partners for the Parasol Power Chat on Tuesday, October 24 at 12:30 p.m. Eastern! We’ll share information you need to know as a savvy business-owner, address the most commonly asked questions about social media, and talk about some of the successes our clients have experienced as a result of using this relatively low-cost method of customer engagement. As always, we welcome your calls at 909-362-8228.
Tune in to the Parasol Power Chat on Tuesday October 24 at 12:30 p.m. — and discover how you can use social media to enjoy a more prosperous Holiday Season!


