Social Media Today has a fab preview of the Technorati 2011 State of the Blogosphere Report that will be coming out this fall. They have an exclusive podcast of the talk given by Technorati CEO Shani Higgins at the PR Summit in San Francisco earlier in August.
These are statistics that bloggers, businesses and brands need to pay attention to …
Blogging Statistics: How Blogger’s use Facebook and Twitter
- 87% of all bloggers use Facebook
- 81% use Facebook to promote their blog
- 64% use Facebook to interact with readers
- 45% say Facebook drives more traffic to their blog than it did a year ago
- 73% of hobbyists and 88% of professional bloggers still use Twitter
- More than half of all bloggers link Twitter to their blog
- 34% of bloggers say Twitter is a more effective traffic source than it was a year ago
10:19 Bloggers are Talking about Brands – Nearly half of non-corporate bloggers write about brands. One fourth of bloggers overall post products or brand reviews monthly and one fifth post weekly. 20% of corporate bloggers post daily about products and services.Brand Reputation Matters to Bloggers – Bloggers care deeply about brand reputation so brand acceptance is required if companies want bloggers to write about them.Blogging Statistics: Bloggers and Brands
- 42% of bloggers say they blog about brands they love (or hate)
- 34% say they never talk about products or brands on their blogs
- Among respondents who say they do blog about brands, 51% they said they rarely review brands, services or products among companies
- Among respondents who say they do blog about brands, 48% say they post reviews weekly
- 33% of hobbyist and more than 50% of the professional bloggers look at reputation when determining what to write about
- 64% of bloggers say brand representatives treat them less professionally than they’d like
13:16 Mommy Bloggers talk about Brands More – Even though women only represent 5% of bloggers, they are the most coveted blogging segment by brands because they blog more about brands.Blogging Statistics: Mommy Bloggers
- 92% use Facebook to promote their blog
- 75% use Twitter to promote their blog
- 55% follow brands on social media sites like Facebook
- 54% have been approached by a brand
- Half say a brand’s reputation influences their decision to write about it
- 72% of mom bloggers are being taken more seriously than they were a year ago
15:44 Blog reliability and blog accuracy, as perceived by readers is on the rise.
Click Here to listen to the podcast in full on Social Media Today
